Digital Euro

The project focuses on the development of a visual identity for the digital euro, a new form of central bank money currently being explored by the European Central Bank. The aim is to translate a complex financial and technological initiative into a clear, trustworthy and accessible visual language, grounded in core principles defined through an extensive research and strategy phase.

The work is currently focused on the creation of the visual identity and brand guidelines, translating these principles into a coherent system of typography, colour and layout. The process involves close collaboration with an external design agency.